thanks for the post and props. we began with a very simple insight that dressing rooms have full length mirrors for a reason, and that we wanted to add a cart that matched in interactivity the simplicity and sophistication we were aiming for in the rest of the site.

unfortunately our budget didn’t stretch to full credit card authorisation and we had to use paypal. i agree it breaks the experience, but from a biz perspective it cannot be beaten for authenticity and (relative) simplicity.

anyway we’ve just been featured in a new book on non-trad e-commerce sites called iCatching. You should get yourself a copy, there’s some nice stuff in there, or you can read a bit more about it here:
http://www.the-affair.com/blog/2009/04/10/icatching/