Even though I have never jumped on board and designed my own pair, the design your own shoe fad has been around for a while. I think I originally remember Converse doing it with the Chuck Taylor a while back. I have been a fan of it for sure, especially since it allows you to create a shoe around your personality or style.
I came across the Nike Air Troupe Design Battle while browsing the FWA site. It is definitely a fun site to play around with. A lot of smooth scrolling and colorful shoes flying around, a nice hip hop beat playing in the background, attractive break dancers, grabs the attention of any MTV – Americas Best Dance Crew fan (fist pumps for the JabbaWockeeZ and Kaba Modern). Basically the site allows you to design a shoe and then have it judged by other viewers of the site. The judging process consist of ten 3-second rounds where 2 shoes are presented and you choose which one you like the best. Once you have chosen a shoe another shoe is shown and you decide if you like the one you just chose or if you like the new one. It’s pretty fun because it is fast paced and the shoes bump to the music.
The overall design is clean and simple with a slight touch of grunge in some instances. The colors are reminiscent or the 80’s with bright yellows, teals, pinks, etc. popping off the black background. All the shoes are very large and colorful as well which will definitely draw the shoe lover out of everyone.
Lets face it, everyone is all about straightforward content these days. We like it short and sweet and right to the point. Well Nike has not strayed far from the path with this site. Everything is short and simple and can keep the attention of a two year old for sure, even when it comes to the break dance bios.
Overall, I think it is a great micro site to promote the Nike Air Troupes. It also promotes individuality which I am a huge advocate of. Thanks for stopping by, I am off to play around with the site some more and maybe design my own pair!
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